At Choirfarm, we believe choirs are one of the most powerful ways people connect. Singing together builds community, boosts wellbeing, and creates unforgettable experiences for audiences.
Yet behind the music, choirs face the same challenges as any small organisation: recruiting members, finding venues, selling tickets, and managing growth.
Our mission is simple: to grow the choir and singing economy through digital innovation.
What We Do
First, here’s what we don’t do:
- We don’t run or own choirs.
- We don’t teach singing or train choir leaders.
What we do is focus on the business side of choirs. We study choir organisations, business models, and ecosystems — and we build tools and research insights that make it easier for choirs to thrive. Our work also helps venues, educators, associations, and technology partners flourish alongside them.
Running a choir is a remarkable achievement. Our role is to make it easier.
Our Service Brands
The choir economy grows when choirs grow. That’s why we’re building a connected set of services that reinforce each other:
- Choirslist – helping choirs raise their visibility.
- VoxOffice – powering choir-focused event planning, promotion, and ticketing.
- Singdemy – AI-powered singing feedback for auditions and education (early stage R&D).
- Choirpreneur – coaching and services for individuals and organisations who want to start or expand their choir businesses.
Together, these services form the Choirfarm Flywheel: supporting a self-sustaining model where stronger choir organisations mean more singers and supporters, more events, and more opportunities across the sector.
Research Matters
Our tools are grounded in original research into the choir economy.
From exploring membership payment models, to researching what makes a choir-friendly venue, our research is designed to help choirs and partners make better decisions.
We regularly interview choir directors, committee members, venue managers, and other stakeholders to build a detailed picture of how the choir economy works today — and where it can grow tomorrow.
We publish research openly because we believe transparency helps everyone. Our work isn’t just about technology; it’s about shaping the future of choirs in ways that are practical, equitable, and sustainable.
Who We Work With
We partner with:
- Choirs and singing groups – from grassroots to professional.
- Associations and networks – supporting choirs at scale.
- Venues and promoters – looking to attract choirs and audiences.
- Choir entrepreneurs – shaping the next generation of choir businesses.
If you share our mission of growing the choir economy, we’d love to collaborate.
About Us
Choirfarm is led by Michael Kohn, an experienced entrepreneur and innovation adviser who has worked with universities, research institutes, NHS, local authorities and the UK government’s innovation agency. Michael brings deep expertise in startups, technology, and innovation, alongside a lifelong passion for singing.
He is supported by a small, growing team of choir enthusiasts and collaborators, including academics from the University of Surrey Business School and Fellows of the Institute of People-Centred AI. These partnerships help ensure that Choirfarm’s tools are developed both ethically and responsibly.
Join Us
The choir economy is changing. With the right tools, choirs can reach more singers, grow their audiences, and secure more opportunities than ever before.
Sign up for our newsletter to follow our research, explore our products, and see how Choirfarm can help your organisation grow.